About Gerald Cacho

I'm Gerald Cacho, a senior web developer and UI/UX designer based in Baguio City, Philippines, with 10+ years building websites, eCommerce platforms and CRM-driven digital systems for clients across the United States, United Kingdom and Australia. I work with business owners and agency teams as the person who takes a project from requirements and design through development, integrations, testing, deployment and ongoing optimization.

My work centers on custom WordPress and WooCommerce development, UI/UX design in Figma, front-end development, technical SEO, and marketing automation with HubSpot and GoHighLevel. I've also managed cloud hosting on WP Engine, Amazon Lightsail and Linux servers, and integrated payment gateways and third-party APIs for production sites.

I studied Information Technology (Software Development) at the University of Baguio and stay active in the digital nomad community, hosting local meet-ups and sharing what I learn.

Gerald Cacho hosting the Abra Digital Nomads Meet-up 2024

Professional Experience

  1. 2025 - 2026

    WordPress Developer & Designer - CodeBlu Development

    Led end-to-end website design and development for international clients — requirements, UI/UX in Figma, WordPress theme and plugin development in PHP and JavaScript, QA and deployment. Managed WP Engine hosting (staging, deployments, backups, performance), integrated Stripe and PayPal, and applied technical SEO, accessibility and security best practices.

  2. 2017 - 2025

    Web Developer | Graphic & UI/UX Designer - Freelance

    Delivered end-to-end digital projects across WordPress, Shopify, Webflow, Next.js and Nuxt.js. Built and maintained WooCommerce and Shopify stores, configured HubSpot and GoHighLevel CRMs (pipelines, workflows, forms, email automation), implemented technical and on-page SEO, ran Google Ads, and managed cloud hosting on Amazon Lightsail.

  3. 2022 - 2024

    Web Developer - Cloudstaff (Client: The Hype Society)

    Developed and maintained WordPress sites with Elementor, WPBakery and Gutenberg, and customized WooCommerce storefronts. Partnered with the digital marketing team on SEO, analytics and performance, and produced email templates and campaign assets across WordPress, Wix, Squarespace and Unbounce.

  4. 2022

    Senior Graphic Designer - Emapta (Client: Canningvale Australia)

    Built and maintained brand guidelines and produced web banners, EDMs and social media graphics for campaigns. Prepared print-ready packaging artwork — swing tags, jar labels, inserts and box labels — and retouched and colour-corrected product imagery for digital and print.

  5. 2021 - 2022

    Senior Software Engineer - Cloudstaff (Client: Virtunet Australia)

    Designed, built and managed WordPress sites end to end, including custom themes and plugins and eCommerce / BYOD functionality in Datto environments. Administered Linux web servers and resolved issues for clients and internal teams.

  6. 2018 - 2020

    Graphic Designer | Desktop Publisher | Bid Coordinator - GulfStar — Dubai, UAE

    Supported redevelopment and maintenance of the corporate website — WordPress themes from PSD, plugin customization, WooCommerce and Shopify — and produced brand and marketing collateral. Coordinated RFP/RFQ and tender submissions, managing templates, compliance and version control with managers and subject-matter experts.

  7. 2017 - 2018

    Web Developer | Designer | Digital Marketing Executive - Blocks Real Estate — Dubai, UAE

    Designed, developed and maintained business websites with API integrations and cPanel hosting, and produced marketing graphics and video ads. Ran SEO and Google Ads campaigns and managed social media accounts.

  8. 2015 - 2017

    Front-End Developer - ZIMI Tech

    Built and maintained front-end interfaces for websites and internal systems in HTML, CSS and JavaScript, converting PSD designs into responsive, cross-browser layouts. Created WordPress themes and plugin customizations, visual assets and animations, and implemented on-page SEO.

  9. 2014 - 2015

    Web Developer | IT Administrator | Webmaster - Optimize Web Solutions — Baguio City, PH

    Built custom WordPress themes and static PHP sites from PSD layouts, integrated third-party services, and handled maintenance, troubleshooting and cross-browser testing. Managed WHM hosting and deployments and provided IT and network support.

Frequently Asked Questions

Who is Gerald Cacho?

Gerald Cacho is a senior web developer and UI/UX designer based in Baguio City, Philippines, with more than 10 years of experience delivering websites and digital systems for international clients. He holds a BS in Information Technology (Software Development) from the University of Baguio.

What does Gerald Cacho specialize in?

Custom WordPress and WooCommerce development, UI/UX design in Figma, front-end development, technical SEO, and CRM and marketing automation with HubSpot and GoHighLevel. He usually stays on a project from the first requirements conversation through design, build, integrations and launch, then keeps an eye on it afterward.

What services does Gerald Cacho provide?

Logo and branding design, graphics design, UI/UX design, web design and development, CRM and marketing automation, web hosting management, and SEO. He mostly works with small and mid-sized businesses and agencies.

What technologies does Gerald Cacho work with?

WordPress, PHP, JavaScript, HTML5, CSS3, WooCommerce, Shopify, Webflow, Next.js and Nuxt.js; Figma and Adobe Creative Suite; HubSpot, GoHighLevel and Snapforms; WP Engine, Amazon Lightsail, Linux, cPanel/WHM and Cloudflare; Git, and technical SEO tools including Google Analytics, Google Tag Manager and Screaming Frog.

What kinds of projects has Gerald Cacho worked on?

Business and marketing websites, WooCommerce and Shopify stores, custom WordPress themes and plugins, CRM and marketing-automation setups, and brand and marketing collateral. His clients span industries including energy, education, recruitment, real estate, homewares and workplace safety and compliance.

Where is Gerald Cacho based and who does he work with?

Gerald is based in Baguio City, Philippines and works remotely with clients and agencies in the United States, United Kingdom and Australia.

Skills & Technologies

  • WordPress
  • PHP
  • JavaScript
  • HTML5
  • CSS3
  • WooCommerce
  • Shopify
  • Webflow
  • Next.js
  • Nuxt.js
  • UI/UX Design
  • Figma
  • Adobe Photoshop
  • Adobe Illustrator
  • Technical SEO
  • HubSpot
  • GoHighLevel
  • Google Analytics
  • Google Tag Manager
  • WP Engine
  • Amazon Lightsail
  • Linux
  • cPanel / WHM
  • Git